After winning a spot amongst 10 finalists, they were awarded $30,000 to make a film. Then all the films were available online to watch and receive votes. The audience voting accounted for 30% of their score, with the bulk of the score coming from an eclectic group of up-and-coming Hollywood judges.
The runners up were awarded $35,000 and $25,000 and the audience favorite received $15,000.
All three placing films had personnel from the 168 Film Project. Jenn Gotzon's film "The Rift" placed third, and Rebecca Brunk was in the second place film "La Primiere," which was helped along by a location from Universal Studios.